This is completely fabulous!

I love ads where the hero of the ad is not the product itself, or the company, but the function of the product..
This Vicks ad is not really talking about how great or old Vicks is as a product, or how great P&G is as a company.. but talks about what Vicks does for you.. helps you breathe..
And it has just one word copy... says Respire.. quite effective, in my view.
Source: http://www.agencyfaqs.com/