Saturday, March 15, 2008

Another fantastic visual...

I have always believed that great copy in a print ad is the clincher and great visuals only add to the effect. I have seen many fantastic ads with just the copy and no visuals, and they work just as well (or sometimes better, because the focus is all on the text).
This is one example of an ad that works more for the copy than the visual.. the visual supports the copy well, but that is all to it. Copy is the hero in this ad for sure..


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